New technology allows you to scan 150,000 wines at LCBO
OurHometown.ca
OurHometown.ca is pleased to help spread the word on a new free mobile application will change the way Ontario wine lovers find, buy and enjoy wine this summer. Natalie MacLean is a certified sommelier and winner of the World’s Best Wine Writer award.
Cornwall - May. 15, 2011 - OurHometown.ca is pleased to help spread the word on a new free mobile application will change the way Ontario wine lovers find, buy and enjoy wine this summer. Natalie MacLean is a certified sommelier and winner of the World’s Best Wine Writer award at the World Food Media Awards.
Natalie reached out to OurHometown.ca in the early days of our site launch, to tell us how much she enjoyed Natalie Knezic's first article. That email meant a lot to us and we are pleased to be able share Ms. MacLean's news with our readers.
The Natalie MacLean Wine Picks & Pairings app lets you use your smartphone camera to snap a picture of any bottle label bar code in the liquor store. With one click, you get tasting notes, scores, and food pairings.
“You’re in the LCBO wondering if you should buy the bottle with the castle on its label or the one with the fluffy squirrel,” says Natalie MacLean, the editor of Ontario’s largest wine web site at www.nataliemaclean.com. She created the tool to make buying wine easier for consumers.
“Now you just point and click to find out if that shiraz actually is a good wine to go with your pepper steak, or if the sauvignon blanc would work with your grilled veggies. No more guesswork based on castles and critters.”
No more shopping lists either since you can scan the wines right in front of you in the store. The app’s key features allow you to:
Instantly access tasting notes, scores, prices, recipes and food pairings
Search 150,000 wines at the LCBO and other liquor stores across the country
Get real-time stock for every wine at the store in which you’re shopping
Check the number of bottles in stock at nearby stores via GPS real-time inventory search
Track your purchases in your virtual cellar with just a few clicks
Create a wine journal with your own wine notes and pictures in the app
Share your favourite wines and pairings on Twitter and Facebook
The new Wine Picks & Pairings app is the next generation of Natalie’s mobile app, which was selected among the top five food-and-wine apps by both Computerworld Magazine and the New York Times. It’s the only one featured on Apple’s iTunes store under App Essentials for both “Food & Wine” and “Date Night.”
Fans use Ontario’s most popular wine and food app to get more than 700,000 wine picks and food pairing suggestions a month—the number of users has grown 230% over the past year. The app, designed by Fluid Trends, bundles a suite of 10 wine apps including reviews, cellar journals, recipes, food pairings, articles, blog posts, a wine glossary, a bi-weekly newsletter, a directory of wineries around the world and excerpts from Natalie’s bestselling book Red, White and Drunk All Over.
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